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We've Teamed Up with McLaren Racing to Honor Senna's Legacy in Monaco

A message from OKX Chief Marketing Officer Haider Rafique:

On the Formula 1 race calendar, Monaco stands out as a place with incredible history, heritage and mystique - and no driver has won there more times than Ayrton Senna.

That's why we think it's the perfect place to team up with McLaren Racing and Senna Global to honor the extraordinary legacy of their former driver with a special one-off livery at the 2024 Monaco Grand Prix.

The 'McLaren SENNA presented by OKX' campaign brings to life a livery inspired by Senna's iconic helmet, featuring the striking colors of yellow, green, and blue. These colors will adorn the MCL38 cars and driver overalls of McLaren drivers Lando Norris and Oscar Piastri throughout the race weekend to celebrate Senna's vibrant legacy and his deep connection to the McLaren F1 Team.

OKX Senna Livery
OKX Senna Livery

Formula 1 fans across the world will never forget how Aryton Senna, who is often dubbed the 'King of Monaco,' left an indelible mark on the Circuit de Monaco with his six victories, including an impressive streak of five consecutive wins from 1989 to 1993. His success here makes Monaco the perfect backdrop to celebrate his illustrious career with McLaren, where he won 35 of his 41 grands prix, secured three Drivers’ Championships, and contributed to four Constructors’ Championships.

At OKX, our partnerships go far beyond building our brand awareness. We want to collaborate with our partners like McLaren to create and launch projects that fans appreciate, love and identify with.

With that in mind, we hope the launch of the 'McLaren SENNA, presented by OKX' campaign encourages fans to celebrate Senna's unmatched achievements thirty years since his passing, making it a poignant moment for reflection and remembrance.

A Collaboration of Heritage and Honour

Fans too can connect with this significant event through a custom range of merchandise, drawing inspiration from the colors of Senna and this new McLaren team livery during his era.

A Final Note……

We're a longtime partner of McLaren and want to help celebrate their legacy - this is something very meaningful to fans and we're glad to be a part of it. We've collaborated with them on some of their most memorable liveries (Future Mode in 2022 / Stealth Mode in 2023) and this is one of the things we are known for.

Senna is obviously a very well known historical figure in Brazil, and we've recently launched our crypto exchange there. We plan to do many exciting activations throughout the course of the year using the Senna livery to connect and engage with fans.

OKX wanted to be a part of this initiative, not just to remember a racing legend but as a vibrant, living homage that resonates with fans and participants alike, ensuring that Senna’s legacy continues to influence the world of Formula 1 and beyond.

Haftungsausschluss
Dieser Inhalt dient nur zu Informationszwecken und kann sich auf Produkte beziehen, die in deiner Region nicht verfügbar sind. Dies stellt weder (i) eine Anlageberatung oder Anlageempfehlung noch (ii) ein Angebot oder eine Aufforderung zum Kauf, Verkauf oder Halten von digitalen Assets oder (iii) eine Finanz-, Buchhaltungs-, Rechts- oder Steuerberatung dar. Krypto- und digitale Asset-Guthaben, einschließlich Stablecoins, sind mit hohen Risiken verbunden und können starken Schwankungen unterliegen. Du solltest gut abwägen, ob der Handel und das Halten von digitalen Assets angesichts deiner finanziellen Situation sinnvoll ist. Bei Fragen zu deiner individuellen Situation wende dich bitte an deinen Rechts-/Steuer- oder Anlagenexperten. Informationen (einschließlich Marktdaten und ggf. statistischen Informationen) dienen lediglich zu allgemeinen Informationszwecken. Obwohl bei der Erstellung dieser Daten und Grafiken mit angemessener Sorgfalt vorgegangen wurde, wird keine Verantwortung oder Haftung für etwaige Tatsachenfehler oder hierin zum Ausdruck gebrachte Meinungen übernommen.

© 2025 OKX. Dieser Artikel darf in seiner Gesamtheit vervielfältigt oder verbreitet oder es dürfen Auszüge von 100 Wörtern oder weniger dieses Artikels verwendet werden, sofern eine solche Nutzung nicht kommerziell erfolgt. Bei jeder Vervielfältigung oder Verbreitung des gesamten Artikels muss auch deutlich angegeben werden: „Dieser Artikel ist © 2025 OKX und wird mit Genehmigung verwendet.“ Erlaubte Auszüge müssen den Namen des Artikels zitieren und eine Quellenangabe enthalten, z. B. „Artikelname, [Name des Autors, falls zutreffend], © 2025 OKX.“ Einige Inhalte können durch künstliche Intelligenz (KI) generiert oder unterstützt worden sein. Es sind keine abgeleiteten Werke oder andere Verwendungen dieses Artikels erlaubt.

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