We have never seen anything like $pump and that's why nobody has any idea what's going to happen. Every other market share/moat fight has been between: 1️⃣ fair launched protocols or 2️⃣ considerably less high profile protocols You could say that pump's mindshare is what helped it blossom pre-TGE whilst being its downfall post-TGE. You have a token now so your metrics will forever be under a microscope burdened by the heavy weight of being a utility token. Novelty factor is not strong enough as you have direct competition offering the same service with better incentives, eating your lunch. People love memes because there is infinite speculation as they are culture coins not weighed down by metrics. Although utility tokens are of course speculated on, but comparisons to competition protocols and metrics will always blunt how far that can take the price. In the case of $unibot VS $banana we saw similar events play out. 1. banana launched and had a more appealing product 2. launch token and people bet on the winning product 3. token price goes up which pushes the value of incentives (staking) 4. staked tokens don't hit the market and act as a secondary speculation vehicle pushing price higher 5. unibot gets abandoned and dies a slow death So what could save pump? → Incentives that provide positive loops Ones that: - reward users of the platform - reward good launches and not slop ie; creator fees - back your platform w/ rev share or buybacks If you wait too long, your window to claw back market share will close and you will die a slow death as the positive loops of competitors become impossible to stop. Their swiss army knife is their war chest. You could sit here all day and speculate how they plan to use it (if at all), but I think it'll be more exciting to just watch it play out.