As InfoFi evolves, I think you’ll see serious teams heavily shift their focus from pre-TGE incentivization to post-TGE marketing spend while focusing on rewards for creators and figures that can actually convert. There will still be some juice to make noise before launch, but I think teams will start recognizing poor ROI on this spend as more serious creators self-select out of the biweekly churn of new project spam. Ultimately a team (with a real product or chain) should see TGE simply as the starting point rather than the end goal for fever pitch attention…and incentives will shift to demonstrate that understanding I think the ppl pushing forward the marketing bounties for Polkadot understand this well as evidenced through conversation and discussion and the institutional support behind projects like Hydration. Mindshare matters, but conversion and users matter even more. High quality post-TGE signal >>>>> low quality pre-TGE noise Mindshare marketing can become very effective if the ppl running the campaigns understand how to use the tools. It will flounder if they do not.