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TVBee
#InfoFi Platform Stakeholders for Content Airdrops
First Party: KOLs/Analysts/Influencers/Bloggers
Here we can divide this group into top-tier, mid-tier, and lower-tier.
Top-tier bloggers hope to concentrate rewards at the front, allowing themselves to receive more rewards.
Lower-tier bloggers hope for more reward slots, for example, like @MemeX_MRC20, which rewards the top 500.
KOLs with large followings hope the algorithm favors parameters like traffic and effective interactions.
Analysts, on the other hand, hope the algorithm favors the quality of the articles.
I believe that different KOLs/analysts/influencers/bloggers should selectively participate based on their positioning and strengths.
For instance, those good at creating graphics and videos should participate in interesting projects like MEMEX;
Those skilled at finding angles and writing narratives should write about Sonic, as Sonic is a public chain rebranded from the Fantom brand and is not a technology-intensive project, but has operational advantages;
Like me, who enjoys researching technology, I would study and learn about @Somnia_Network, which is a Layer 1 with many technological innovations;
Those good at interactive airdrops can write about @theblessnetwork, which is a depin project that allows you to earn airdrops passively by installing a browser plugin. I've been running it for 104 days.
Additionally, it's important to observe the specific reward slots and conditions.
If the reward slots are too few, like Polkadot with only 50 slots, and memeX is also too competitive... even big influencers need to write multiple articles to get on the list.
Most importantly, aside from the earnings, truly improving oneself during the research, analysis, and learning process is equally important compared to just chasing airdrops. Improving oneself includes gaining knowledge, enhancing writing skills, making more friends, and increasing genuine follower counts, etc.
Second Party: Project Teams
Project teams want better promotional effects, including the quality and reach of the promotional content.
I hope project teams can interact appropriately with those who write high-quality analyses of their projects to compensate for the algorithm's imperfect evaluation of article quality.
In fact, project teams also have a hidden need for feedback. Receiving good feedback is also very important for them. Objective, rational, friendly feedback that is not emotional, not completely negative, and not insulting is something most project teams can accept.
I want to commend @yalaorg, which has actively expressed its willingness to accept feedback. YALA is not just about eye-catching marketing; it also reflects a certain mindset. Friendly feedback truly helps in making progress. One of the most valuable things in this world is constructive criticism!
Third Party: InfoFi Platform
Actually, the InfoFi platform may prefer that airdrop rewards are not too dispersed. While they don't want it to be concentrated solely at the top, they hope it is focused on the mid-tier and above.
This way, it allows for more substantial airdrops at the top, for example, @defidotapp and @MagicNewton, where some bloggers received airdrops worth $20,000 to $30,000.
This kind of incentive effect is more pronounced and can attract more KOLs to participate.
However, I believe each project should formulate its own reward strategy and not just follow the platform's guidance.
Fourth Party: Investors
Investors are the most passive and innocent in the entire ecosystem. They see a bunch of influencers of various sizes introducing the same project with varying degrees of similarity in content, making it hard to discern the true quality of the project.
Here are some investment perspectives I have:
First, many projects that are being discussed can be worth looking into.
Projects promoted through the InfoFi platform, although many discussions are similar, are still worth understanding. Because projects have to pay to be on the InfoFi platform, there is a cost barrier, and they likely have to go through a review process by InfoFi, which adds a quality threshold. Some older projects, like @Polkadot, are still paying for operations and promotions, indicating that the project team is still active.
Additionally, pay attention to influencers like @tmel0211, @WY_mask, @blockTVBee... who genuinely research projects rather than relying on AI-generated content, as they may provide unique insights (though not all should be taken at face value).
Second, projects with generous airdrops may experience a drop initially.
Projects that are generous with airdrops are likely to face selling pressure in the early stages. After the first round of airdrop selling pressure, the price may rise or may not. For example, $Huma dropped to 0.035 after airdrop selling pressure and then rose to 0.055. However, $SOON has been consistently dropping.
Third, projects that fail to deliver on their airdrop promises may not be worth relying on in the long term.
Although most projects on "K-something" are of high quality, some projects still face controversies. For instance, $H faced controversy due to airdrop quantities being too low, seemingly inconsistent with its documentation.
Projects without a broader vision for airdrops may find it easier to pump their price initially due to low selling pressure, but their credibility may be questionable, and long-term development may not be better.
In fact, some projects that dare to be generous with airdrops do so because they have confidence, planning to create frequent positive news through product and technological iterations, combined with market makers' value management to drive the price upward.
Projects with generous airdrops may not necessarily have good prices later, but projects with stingy airdrops are likely to perform poorly in the long run. In both cases, it may be due to the project itself lacking the ability to create positive news or the project team's emotional intelligence being insufficient, resulting in strong technology but weak operations.
Therefore, I hope KOLs/analysts/bloggers can analyze and write from the perspective of investors while discussing projects. On one hand, cherish your followers. On the other hand, such content is more likely to resonate, leading to more readership for the articles.
Life is not just about the immediate gains; it also involves followers and personal growth in the long run!
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